Zendesk Marketplace Apps Supply Chain Risk

Explore the risks linked to using marketplace apps in Zendesk, focusing on security, data privacy, and the importance of proactive risk management.

Data Privacy Management

Apr 2, 2025

Marketplace apps in Zendesk can improve customer support but come with risks. These risks include security gaps, data privacy issues, and over-reliance on third-party apps. Misconfigurations and weak security measures can lead to breaches, compliance problems, or operational disruptions. Zendesk disclaims responsibility for third-party apps, so businesses must assess and monitor their integrations carefully.

Key Takeaways:

  • Third-party apps may access, store, and process sensitive data outside Zendesk.

  • Risks include data breaches, privacy violations, and service interruptions.

  • Preventive steps: vendor security checks, app monitoring, and response plans.

  • Use secure apps with certifications (SOC 2, ISO 27001, HIPAA, GDPR) and enforce role-based access controls.

Managing these risks involves proactive measures like selecting secure apps, monitoring for vulnerabilities, and planning for disruptions to protect your operations and data.

Main Supply Chain Risks

Security Weak Points

Using third-party apps in Zendesk can create security gaps, with misconfigurations expected to cause cloud data breaches by 2025. Poorly configured settings or weak security measures can expose sensitive data, leading to unauthorized access and potential PCI compliance fines ranging from $5,000 to $100,000 per month.

"The biggest security risk when using Zendesk, then, isn't the flaws inherent in the app–but misconfigurations on the customer side. It's therefore vital to bolster Zendesk security through carefully selected third-party security applications that mitigate the risks of data loss and misuse within Zendesk."

In addition to configuration issues, third-party apps that mishandle customer data can further increase the risk of breaches.

Data Privacy Issues

Data privacy becomes a concern when third-party apps access Service Data outside Zendesk's infrastructure, leading to compliance challenges.

"Any information that Third Party Developer collects, stores and processes from You or the systems You use to access or deploy the Application, including Service Data, will be subject to the App Terms of Service, privacy notice, or similar terms that Third Party Developer provides to You, and will not be subject to the Zendesk Privacy Policy."

This means customers must thoroughly review each app's privacy policies. The issue becomes more complex when businesses rely heavily on these apps for critical operations.

Third-Party Dependencies

Third-party apps bring risks like downtime, compatibility issues, and vendor instability. While Zendesk secures its platform through direct contracts with service providers, marketplace apps operate under separate agreements. This setup requires customers to independently assess and monitor the security and performance of their chosen integrations. In this shared responsibility model, active management is essential.

Risk Assessment Methods

Vendor Security Checks

Before integrating with a vendor, it's critical to verify their security measures. Carefully review their credentials and compliance documents to ensure they align with Zendesk's security standards. Confirm that vendors conduct regular security audits.

Key areas to review include:

  • How they handle data and their compliance certifications

  • Authentication processes

  • API security protocols

  • How often they release security updates

These steps help create a strong base for ongoing app monitoring and quick response when needed.

App Monitoring Systems

Implement monitoring systems that can identify vulnerabilities early. Data Security tools can scan Zendesk apps for risks, using predefined rules and data patterns to flag potential issues.

"Take remedial or corrective actions to prevent similar incidents happening in the future." - App security incident management guidelines for Marketplace Partners

Here’s how to set up effective monitoring:

  • Initial Security Scan

    Link Data Security to your Zendesk account and run baseline scans on all connected apps. Customize policy rules based on your business needs and potential risks.

  • Continuous Monitoring

    Automate scans of files and attachments in Zendesk Support to protect sensitive data. Use triggers and webhooks for real-time updates on app activities and data access.

This monitoring process directly supports a quick and efficient incident response plan.

Response Plan Setup

After vendor checks and setting up monitoring, create a clear response plan to handle security incidents. This plan should outline steps for investigating, containing, and resolving issues.

Phase

Actions

Timeline

Initial Assessment

Determine the type and scope of the incident

Within 24 hours

Containment

Limit app access if needed

Immediate

Customer Communication

Inform affected users

Within 72 hours

Resolution

Apply fixes and preventive measures

Depends on severity

"When possible, Atlassian recommends notifying customers within 72 hours of identification of an incident." - App security incident management guidelines for Marketplace Partners

To ensure smooth incident management, assemble a dedicated response team with clearly defined roles. Keep detailed records of all incidents and their resolutions to improve future responses and reduce the chance of repeat issues.

Risk Prevention Methods

Building on risk assessments, these methods focus on taking proactive steps in areas like app selection, access control, and planning for disruptions.

Choosing Secure Apps

Opt for Zendesk apps that come with strong security measures and recognized compliance certifications like SOC 2, ISO 27001, HIPAA, and GDPR. Look for features such as real-time monitoring and enterprise-level authentication. For example, Adelante CX's HRIS integration tools include built-in security safeguards that align with industry standards, making them a dependable option for managing sensitive customer information.

Defining Usage Rules

Implement ticket group access controls for apps and schedule regular audits to remove unused integrations. Also, review the installs of apps in your Zendesk setup to keep the system secure.

Planning for Disruptions

Create backup plans to maintain operations during app failures. A solid backup strategy should address:

  • Redundancy: Use multiple processing locations to keep vital operations running if the main system goes down.

  • Recovery Procedures: Develop and routinely test systems that support critical business functions during disruptions.

  • Crisis Management: Establish clear steps for quickly activating backup processes when unexpected issues arise.

Regularly test and update these plans to ensure they remain effective as your Zendesk environment changes.

Risk Prevention Examples

Workflow Protection Methods

AI-driven applications require extra layers of workflow security. Cache Merrill, founder of Zibtek, explains:

"By 2025, supply chain security will demand a whole new layer of vigilance, where even the datasets and AI models feeding into our applications are analysed for adversarial tampering."

To prepare for disruptions and keep workflows running smoothly, consider these steps:

  • Continuous Monitoring: Apply threat exposure management (CTEM) to identify vulnerabilities before they’re exploited.

  • Secure Development: Incorporate security checks directly into CI/CD pipelines for custom apps.

  • Data Validation: Confirm the integrity of AI training datasets used in marketplace apps.

For example, Adelante CX’s HRIS integration tools include built-in safeguards that maintain workflow continuity while meeting compliance standards like SOC 2, ISO 27001, HIPAA, and GDPR.

This underscores the need for thorough security strategies that address both long-standing and emerging risks within the Zendesk marketplace ecosystem.

Conclusion: Maintaining App Security

Main Points

Keeping Zendesk marketplace apps secure requires a thorough approach that tackles both traditional risks and challenges posed by AI technologies. Protecting marketplace integrations and ensuring smooth operations depend on effective risk management.

Key methods for securing marketplace apps include:

  • Tailored Risk Assessment: Adjust third-party reviews to cover AI-related risks and confirm vendor compliance with standards like ISO/IEC 27001.

  • Ongoing Monitoring: Implement systems to quickly identify and address vulnerabilities.

  • Secure Development Practices: Embed security checks into CI/CD pipelines, especially for AI-driven applications.

  • Data Validation: Ensure the integrity of AI training datasets by verifying them to prevent tampering.

These practices form the foundation of the security framework offered by Adelante CX.

Adelante CX Security Features

Adelante CX

Adelante CX enhances these strategies with its certified infrastructure (ISO 27001 and SOC2), zero data retention policy, TLS 1.2+ encryption, and compliance with HIPAA and GDPR. This comprehensive security setup allows organizations to protect their Zendesk marketplace apps while getting the most out of them.